Social media is the best platform for promoting a business’s products or services to achieve a wider reach. Having a business page on Facebook provides ways to generate qualified leads and better prospects. It enables a business to engage with a brand and identify potential customers in the market. However, knowing how to create a Facebook business page will help share content and updates and interact with customers. A business can run ads, sell products, share updates, publish stories, and track the performance with analytics after creating a page on Facebook.
How to create a Facebook business page?
Understanding how to create a Facebook business page will help represent a brand in the limelight.
Here are the steps to follow while creating a Facebook business page.
1. Generating a new page in a Facebook personal account
A business should have a personal account on Facebook before creating a page. How to create a Facebook business page? It is wise to create a separate account to keep business and personal profiles separate. Generating a new page is the first step after selecting “pages” from the left menu.
2. Providing a name for the Facebook business account page
The next step is to provide a name for the Facebook business account page. This is important because customers will search for the important details on a business page. When choosing a name, a business should ensure that it is unique and represents the brand identity. It should be different from others to stand out in the market.
A business should also select a category that best represents its products or services after picking a name. Furthermore, it should describe what the page is about in 255 characters or fewer. The page description is shown to users by default on the left sidebar.
3. Adding a logo and cover image on a Facebook business page
Adding a logo and cover image on a Facebook business page grabs the attention of visitors considerably. On the other hand, a business should ensure that the profile image is a square with a minimum size of 180×180 pixels. The minimum size allowed by Facebook to include a cover page on a business page is 400×150 pixels. For better resolution, a business can use 1640×614 pixels.
4. Customizing the Facebook business page
Customizing the Facebook business page is the next step to follow, and Facebook offers various templates tailored to different business types. A business should choose the best one that suits its needs and provides relevant features. Moreover, it should include a call-to-action (CTA) button to encourage visitors to make the best decisions.
5. Claiming a unique username
A unique username is important for a Facebook business page when creating it. How to create a Facebook business page? The platform will assign a random username, which is not easy to remember. Therefore, customizing a unique username will help people find a business but not its name.
6. Editing page info
A business should consider reviewing the rest of the options available on the Facebook page to provide additional information. Providing additional information allows a business to build its credibility and trust.
7. Reviewing page settings
A business should consider reviewing page settings on Facebook after navigating to the “settings” option in the left menu. Facebook offers several new options for a business to control different aspects of a page. Reviewing them will help change the settings of each option individually.
8. Publishing the first post on the business page
A business can start posting content or publishing the first post after creating an account on the business page. It can also use the advertising options to target specific interests and demographics.
How to make a Facebook business page grow?
Enterprises and start-ups should know how to make a Facebook page grow after creating a page. They should follow some tips to ensure high engagement and followers.
Here are some things to follow to make a Facebook business page grow.
1. Keeping the business profile up to date
Facebook is the most used social media platform, and users often visit the platform to know the latest updates. Hence, a business should keep its profile up-to-date to attract more visitors.
2. Planning the content strategy ahead of time
To make Facebook stories and posts stand out among others, a business should plan its content strategy ahead of time. Keeping the content diverse ensures that the target audience of a business stays informed and entertained.
3. Interacting with followers
Interacting with followers will help a business to grow, and maintaining an open channel of communication will do major wonders. Furthermore, a business should reply to clients when they want to know more details about a product or service. This will help build the image and brand loyalty of a business in the market.
4. Monitoring the page analytics
Monitoring a Facebook business page’s analytics provides ways to get more insights that help make improvements to a greater extent. A business should evaluate the progress of reach, engagement, and followers to implement the best strategies that work well for its audience.
5. Creating a posting schedule based on data
A business should create a posting schedule based on data that helps increase engagement. It can use online tools for this purpose that give ways to post the content on time to gain more advantages. Posting content regularly lets a business know the performance and other things.
6. Advertising for a wider reach
Facebook ads enable a business to target specific interests, demographics, and even locations with more accuracy. Using them properly will help reach a wider audience.
Conclusion
Generating a Facebook page for a business provides ways to establish brand authority and loyalty. However, new entrepreneurs and start-ups should know how to create a Facebook business page from different sources. Moreover, they should focus on how to maintain a page after creating it. With the right tools and strategies, a business can leverage its Facebook business page to increase brand awareness in the market and drive more customers.
